2point5 - Commercial Shoot!

From tunertricks.com March 26, 2009. We get this question more often than we would like:

“Will my iPod or iPhone fall out of the dock while I’m driving?”

Our answer is always a definitive no, followed by an explanation on our part that the 30-pin connector does most of the job of keeping the device in place, and that we’ve thoroughly tested this theory by not only driving our cars over the past three years with spec.docks installed, but also by intentionally trying to make this happen by doing doughnuts, j-turns, quick stops/starts…you get the picture. It is pretty much inconceivable that an iPod or iPhone in a spec.dock will go flying through the passenger compartment during any type of driving - erratic or otherwise. We’ve even had a few customers get in pretty major accidents, and when the smoke cleared the iPod or iPhone was still in the dock, playing happily as if nothing happened. And yet, we still get the question from time to time. So, we decided to answer it once and for all…We’ve been kicking around the idea of shooting a commercial for some time now, and have had some decent ideas as far as the content was concerned, but then we attended a Southeast Drift event a few weeks ago at Turner Field, where we saw a Jodin LeJeune’s Supercharged Nissan Titan V8-powered G35, built by Drift Emporium here in Georgia destroying the track and multiple sets of BF Goodrich tires, and the light bulb went off…we had found the star of our commercial. What better way to show how stable an iPod or iPhone is in the spec.dock than by installing one in a drift car and shooting the results in real time?!

It took a month or two of planning to get everything and everybody in the right place at the right time, but we ended up with two cars, three sets of tires, twenty people, a RED ONE camera with multiple lenses, an oval track, a spec.dock, a director, a mountain of gear and an iPhone last Saturday, and the results will speak for themselves once the final cut is released! Having been there (and driving the chase car), I can say without a doubt that this is going to be a very nice and fun to watch spot…and no, the iPhone did not come out of the dock. At all. Click here for the finished piece!

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GTi MacMini Featured In New Book

From tunertricks.com May 20, 2008. A new book from noted Mac publisher O’Reilly hit shelves a few weeks ago titled “Big Book of Apple Hacks,” and the Volkswagen GTI MacMini made it into these pages as the example of how to truly integrate Apple’s diminutive computer into a vehicle environment! I haven’t personally seen the completed section as of yet, but I contributed a lot of information and photos, so I’m sure it’s pretty informative. More details on this installation can be seen under the projects category here, but I’m sure the book is awesome as well, so stop into your local bookstore and give it a once-over…

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Project 300M - Car Audio & Electronics Magazine

From tunertricks.com January 30, 2007. I haven’t picked up a copy yet, but the March issue of Car Audio & Electronics has started arriving to subscribers and at retail locations (I’ll never quite understand why magazines put issues out one month ahead of the published month, but I digress). Featured inside is an in-depth article on the Car Audio Trifecta winning 300m project and the installers who created and supported it throughout the show season this year - Matt Turner (yours truly), Randy Lively, Chris McEntyre and Billy Brown. I’m not 100% sure what the text content is, as I haven’t read the copy yet, but my good friend and super ultra mega talented photographer Ryan Flynn is responsible for somehow making myself, Randy and Chris look like something other than a group of dirty trunk monkies with his lighting and post-production skills - thanks, dude! Also inside the magazine next month is a piece by Mr. Me Too detailing how to disassemble an Escort Pasport SR-7 control head for remote location and custom integration in vehicle interiors. Not necessarily the kind of arts and crafts project that will get you anywhere on Valentine’s Day, but hopefully useful information nonetheless for creative installers around the country who are looking to expand the possibilities with this unit. So, check it out if you’re interested, and as always, check back periodically for new developments as they arise…

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2point5 Charger SRT8 Project

From tunertricks.com October 20, 2006. So this vehicle has been done for about four months, and has already been featured in Car Audio & Electronics magazine (it is a CA&E, Eclipse, Davin Wheels and 2point5-sponsored project), but I checked the site stats the other day, and it would appear that tunertricks is still alive and well, so I thought I’d put some photos up for those of you who may not have picked up the magazine…

The theme and purpose of this project was to update certain technology features of the Charger, improve the sound staging, imaging, quality and overall output as well as to make subtle changes to the interior and trunk that didn’t call too much attention to themselves unless you knew changes had been made. Essentially, we set out to do a whole car in the spirit of our spec.dock product - integration of technology in an OEM style. Achieving the goal required two weeks of fabrication, wiring, tuning and assembly to achieve the desired result. The tasks involved were:

-rebuilding the bottom halves of the front and rear doors to make them cosmetically more appealing and changing the front door drivers out for some stonger midbass and vocal presence up front. -rebuilding the forward-most portion of the dash pad to add a center-channel driver as well as two tweeters in the corners of the dash with some added cosmetic details. -rebuilding the lower portions of the rear door panels to match the changes made to the front. -modifying an Eclipse single-DIN motorized video head unit to be a fixed-mount 2.5DIN unit and fabricating a new dash panel to accomodate the source unit (required moving the climate controls down significantly and relocating the traction control switch assembly to the center console). -adding a Version 2 Dodge Charger spec.dock to the ashtray location for iPod integration with video display on the Eclipse source unit. -relocating the vehicle battery and fabricating a custom amp rack, underdeck panel, matching fiberglass enclosures, fiberglass side panels and hinged floor panel. -removing the trunk key cylinder and replacing it with an Eclipse backup camera.

We are absolutely pleased with the results of our efforts and feel that the Charger goes a long way toward expressing the focus and spirit of our company, which exists solely to create significant technological changes to vehicle interiors that add functionality and style without calling attention to themselves. Hopefully the message comes across well in the details, and as always, we appreciate the support from all who have been and continue to be involved in this growing enterprise. Sometime in the near future, tunertricks.com and 2point5.com will become unified in some as yet to be determined fashion, so please keep visiting and expect some exciting changes in the near future!

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GTi MacMini in Make: Magazine vol.3

From tunertricks.com July 26, 2005. I’ve really been anticipating this moment, and it’s finally here (although the website says that retail copies of this issue are not yet available). Make:, a relatively new publication from O’Reilly, has a feature article on the GTi MaciMini installation in my own vehicle that I posted on multiple times in March and April. Thanks to P. Torrone for picking up the story and for keeping in touch with me as it progressed. I really appreciate the exposure! I can’t wait to get my hands on a hard copy of this issue. If you haven’t seen this magazine yet, you should really check it out regardless, as it’s actually a quarterly publication that is more like a softcover book than a typical magazine. There’s tons of content and pretty pictures to keep us nerds entertained for hours on end…

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