15% Off spec.dock Through the End of August!

Judging by the post below, you can see that we're pretty excited about the new site - so much so that we're offering a flat 15% off your entire cart for the rest of the month! Simply enter NEWWEB during checkout, and you receive the discount. It's that simple. Just wanted to give everyone a heads-up! We have just a couple of weeks left... specdock_sale

New spec.dock Site is Live!

We've been working on this for quite some time, and are pleased to announce that there is now a whole new way to find the perfect place for iPod and iPhone in your car! Now in its third iteration, spec.dock is the site to visit for detailed descriptions, photos and support of our vehicle-specific automotive iPod and iPhone dock line. Screen Shot 2013-08-14 at 1.00.34 PM

Some of the highlights of the new web store are the completely overhauled look, the new product finder, better photos, simplified product descriptions, the all-new dealer locator, easily downloadable installation guides, and a host of other features that truly make the experience quick and easy. We're really excited about it!

If you're not familiar with the spec.dock, please allow me a moment to go into a bit more detail on the product that our company was founded to develop, manufacture and sell to customers worldwide. Essentially, we saw a problem over eight years ago with the iPod as it related to the automotive environment. While the iPod was clearly the best way to make an entire music collection portable, and was poised to eliminate the need for CD changers, hard drive head units, gigantic CD wallets and the like, there was an inherent problem in the way this innovative device would need to connect to the car.

Until the more recent widespread usage of Bluetooth streaming, there always needed to be a hardwired connection to the car's audio system, and the iPod would need to be charged periodically. No matter which way you cut it, this meant some sort of wiring dangling between the iPod and the car's dashboard. You'd typically end up with something like this:

before

...and this is one of the better looking solutions. We immediately set to work developing one model after another of spec.dock, allowing our customers to solve this easily:

before_after

As far as we and many thousands of customers are concerned, there is simply no better way to use your iPod or iPhone in your car. Our solution to audio/video and data connections as well as charging is to convert a typically unused area in a car's interior such as an ashtray, change holder, cupholder or console into a docking station for your iPod or iPhone. All of our vehicle models conform to the Apple Universal Dock Well standard, which means that any iDevice can easily fit into any given spec.dock model, eliminating the wiring clutter from your vehicle and giving the device a permanent place to call home in your vehicle.

We hear from time to time that Bluetooth streaming is going to eventually eliminate the need for spec.dock, but we always remind our customers that until wireless charging is truly figured out, simply having a clean way to keep your iPod or iPhone charged while streaming is reason enough for us and numerous customers to date.

We're always on the lookout for new models to add to our lineup of over forty vehicle-specific models for Audi, BMW, Bentley, Infiniti, Lexus, Porsche and Volkswagen, so we welcome your feedback on our Facebook page, via email or phone. Our customers have always been the best resource we have, and we love to hear from you. We hope you enjoy the new web store experience, and look out for much more to come from 2point5 in the very near future!

2point5 - Commercial Shoot!

From tunertricks.com March 26, 2009. We get this question more often than we would like:

“Will my iPod or iPhone fall out of the dock while I’m driving?”

Our answer is always a definitive no, followed by an explanation on our part that the 30-pin connector does most of the job of keeping the device in place, and that we’ve thoroughly tested this theory by not only driving our cars over the past three years with spec.docks installed, but also by intentionally trying to make this happen by doing doughnuts, j-turns, quick stops/starts…you get the picture. It is pretty much inconceivable that an iPod or iPhone in a spec.dock will go flying through the passenger compartment during any type of driving - erratic or otherwise. We’ve even had a few customers get in pretty major accidents, and when the smoke cleared the iPod or iPhone was still in the dock, playing happily as if nothing happened. And yet, we still get the question from time to time. So, we decided to answer it once and for all…We’ve been kicking around the idea of shooting a commercial for some time now, and have had some decent ideas as far as the content was concerned, but then we attended a Southeast Drift event a few weeks ago at Turner Field, where we saw a Jodin LeJeune’s Supercharged Nissan Titan V8-powered G35, built by Drift Emporium here in Georgia destroying the track and multiple sets of BF Goodrich tires, and the light bulb went off…we had found the star of our commercial. What better way to show how stable an iPod or iPhone is in the spec.dock than by installing one in a drift car and shooting the results in real time?!

It took a month or two of planning to get everything and everybody in the right place at the right time, but we ended up with two cars, three sets of tires, twenty people, a RED ONE camera with multiple lenses, an oval track, a spec.dock, a director, a mountain of gear and an iPhone last Saturday, and the results will speak for themselves once the final cut is released! Having been there (and driving the chase car), I can say without a doubt that this is going to be a very nice and fun to watch spot…and no, the iPhone did not come out of the dock. At all. Click here for the finished piece!

commercial 482 IMG_3224 IMG_3220 IMG_3218 IMG_3217 IMG_3214 IMG_3209 IMG_3207 IMG_3205 IMG_3197 IMG_3196 IMG_3195 IMG_3191 IMG_3181 IMG_0273 commercial 847 commercial 554